Showing posts from December, 2017

The overt display of sexism in our advertisements!

Have you ever taken a close look at the advertisements on the Indian television? It is commendable how they manage to appeal to you more often than not. How they know which cord to strike exactly to make you emotional and feel connected. So the other day, I was listening to some ad jingle, and thanks to google's autoplay, found myself listening to the most emotional or heart touching ads on the Indian television. Well, having listened to about a dozen of such ads, I felt a little offended. I realized that most ads are highly sexist and subconsciously promote the gender stereotypes of the society. But this sexism is wrapped in so well in emotions and grand gestures that we all don't seem to notice it at first. This is something really wrong with the advertisement industry. With one advertisement, they cancel out all the efforts and struggles that we as women face every single day. These ads not overtly sexist but you can notice sexism hidden subtly in the background. An